App and Ad Promotion
Concept
Project Overview: University of Wisconsin Campus App
To assist new University of Wisconsin students in navigating and learning about the campus, I conceptualized and designed an app tailored to their needs. The app combines user-friendly functionality with visually engaging elements to create an enjoyable and informative experience.
For the visual design, I incorporated illustrations of Bucky Badger by Mr. Des Hanley and the Dark Sword Miniatures art team. I enhanced these black-and-white drawings by meticulously coloring them in Photoshop, ensuring they aligned seamlessly with the app's vibrant and welcoming aesthetic.
This project highlights my ability to combine thoughtful UX design with creative artistry to deliver a solution that is both functional and visually striking.
Adobe Illustrator // Photoshop