Re-branding Concept 

Project Overview: Chicken of the Sea Rebranding
For this project, I identified Chicken of the Sea as a brand in need of a modern rebranding, as its packaging appeared outdated and lacked visual appeal. My goal was to breathe new life into the brand while maintaining its core identity.

I began by illustrating all elements of the design, which I then refined and brought to life using Adobe Illustrator. Once the vector designs were finalized, I assembled the complete visual composition in Photoshop to create a cohesive and vibrant rebrand.

Despite being an additional project introduced at the end of the semester, I successfully completed it in under two weeks, demonstrating my efficiency and ability to deliver high-quality results within tight deadlines.

Adobe Illustrator // Photoshop // Hand Illustrations