Re-branding Concept of a
Local Company 

Project Overview: University Coin and Jewelry Rebranding
For this project, I selected University Coin and Jewelry as my focus for rebranding. The original branding felt plain, generic, and lacked a strong identity. My goal was to create a design that emphasized the store’s core offerings—coins and gold—while maintaining a clean and straightforward aesthetic.

I approached the rebrand with a focus on simplicity and elegance, ensuring the new visuals communicated professionalism and authenticity. The revamped design highlights the unique value of the business and establishes a stronger visual connection with its target audience.

This project showcases my ability to analyze a brand’s weaknesses and develop a refined, impactful rebranding solution.

Adobe Illustrator // Photoshop // Hand Illustrations